Purplewashing

feminist symbol
Purple has historically represented feminism.

Purplewashing is a compound word modelled on the term whitewash. In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organisations through an appeal to gender equality.[1][2]

The term is commonly used to denounce the use of feminism to justify what is perceived as xenophobic or Islamophobic policies.[3][4][5][6]

The word is also used to criticise how Western countries, that have not achieved complete gender equality, justify this by pointing out that other countries (often majority muslim) or cultures still have a worse quality of life for women.[7]

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