During the first three years of operation, the newspaper was owned 60% by Aftenposten and 40% by Verdens Gang (VG), both fully owned by public media company Schibsted. Verdens Gang (VG) owns 100% of E24 Næringsliv.
In the course of the first week of operations it became the largest business web site in Norway. In week 46, 2008, it had 575,000 unique users per week.
- Eric Pfanner (19 February 2007). "While Others Struggle, Norwegian Newspaper Publisher Thrives on the Web". The New York Times. Retrieved 13 January 2015.
- "Annual editorial report 2014" (PDF). Net Publicator. Retrieved 7 August 2015.
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