Base CRM

Base CRM
IndustryEnterprise software
FounderUzi Shmilovici
Bart Kiszala
Pawel Niznik
Ela Madej
Agata Mazur
HeadquartersMountain View, USA
ServicesCloud computing
Mobile enterprise solutions
Sales Intelligence
Number of employees
150 (2017)

Base CRM (originally Future Simple or PipeJump) is an enterprise software company based in Mountain View, California with R&D offices located in Kraków, Poland. It provides a web-based all-in-one sales platform that features tools for email, phone dialing, pipeline management, forecasting, reporting and more. Base's platform is available on iOS and Android, and was the first full native CRM Android app available.[1] On September 10, 2018 Base was acquired by Zendesk [2] and later rebranded as Zendesk Sell.


Base has been recognized by many publications - including Forbes, Crain's Chicago Business, ReadWrite, and The Next Web - for its intuitiveness, mobility and clean design.[3][4][5][6] In July 2012, Box (service) CEO, Aaron Levie was asked at VentureBeat's MobileBeat summit about designing enterprise applications for mobile. He said, "Mobile must be first when you're building an enterprise company" and identified Base as an example.[7] In February, 2013 Base was recognized by Forbes as one of 10 Mobile Apps to Organize Your Business.[8] In October 2014, Fortune positioned Base as the next major disruptor in the CRM space.[9] In June 2016 the Business Card Reader for Base CRM for Android was released. In January 2017 the new product Call Tracker for Base CRM appeared on Google Play.


On September 10, 2018 it was announced that Zendesk acquired FutureSimple Inc., the company behind Base. [10] Three months later, Base was rebranded as Zendesk Sell and introduced a deeper integration with Zendesk products. [11]


The company's flagship CRM product was launched November, 2009 under the name Pipejump. In November 2011, the product was rebranded with the name Base, as it is known today. Base CRM was co-founded in 2009 by Uzi Shmilovici, Bart Kiszala, Pawel Niznik, Ela Madej and Agata Mazur after they became frustrated by their own experience with other CRM products on the market.

Base has received a total venture capital funding of US$53 million from several investors including RRE Ventures, Index Ventures, The Social+Capital Partnership, OCA Ventures, and I2A.[12][13][14] In September 2015, Base raised $30 million in Series C funding led by Tenaya Capital, with participation from Index Ventures.[15]

At the company’s annual Forecast sales conference in June 2016, Base announced its new sales science platform, Apollo.

See also[edit]


  1. ^ Butcher, Mike. "Future Simple releases first full-blown CRM app for Android". TechCrunch. Retrieved 14 May 2013.
  2. ^ "Zendesk expands into CRM with Base acquisition". TechCrunch. Retrieved 2019-04-23.
  3. ^ Savitz, Eric. "Revolution: A New Era In Software For Small Businesses". Forbes. Retrieved 14 May 2013.
  4. ^ Pletz, John (9 April 2013). "Setting sights on". Crain's Chicago Business. Retrieved 14 May 2013.
  5. ^ Storm, David. "Better Sales Tracking Using Google Apps and PipeJump". ReadWriteWeb. Retrieved 14 May 2013.
  6. ^ Wauters, Robin. "Base jumps onto the Windows Phone Marketplace with a slick CRM app". The Next Web. Retrieved 14 May 2013.
  7. ^ Farr, Christina. "Box CEO Aaron Levie says these mobile startups are the ones to watch". VentureBeat. Retrieved 15 May 2013.
  8. ^ Williams, David K. "10 Mobile Apps to Organize Your Business". Forbes. Retrieved 15 May 2013.
  9. ^ "Is the disruptor ripe for disruption?". Fortune. 2014-10-13. Retrieved 2016-06-03.
  10. ^ "Zendesk Acquires the Company Behind Base to Deliver Software Designed for Salespeople". Zendesk. Retrieved 2019-04-23.
  11. ^ Novet, Jordan (2018-11-13). "Zendesk launches Sell CRM tool, Sunshine development platform". Retrieved 2019-04-23.
  12. ^ Carthy, Roi. "Future Simple Raises $1.1 Million to Further Simplify The Life Of SMBs". TechCrunch. Retrieved 15 May 2013.
  13. ^ Rao, Leena. "Cross-Platform CRM Startup Base Raises $6.8M From Index Ventures, Social+Capital". TechCrunch. Retrieved 15 May 2013.
  14. ^ Lardinois, Frederic. "CRM Service Base Raises $15M Series B To Take On Salesforce". TechCrunch. Retrieved 20 May 2014.
  15. ^ Clancy, Heather. "This startup just got another $30 million to take on Salesforce". Retrieved 30 September 2015.

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