|Elections in California|
Brown won an outright majority in the first round of the election, forgoing the need for a runoff.
Municipal elections in California are officially non-partisan.
- Hugh E. Bassette
- Leo Bazile, attorney, former member of the Oakland City Council, candidate for mayor in 1990
- Jerry Brown, former Governor of California (1975-1983), former Chair of the California Democratic Party (1989-1991), former Secretary of State of California (1971-1975), candidate for the Democratic nomination for President of the United States in 1976, 1980, 1992
- Ignacio De La Fuente, member of the Oakland City Council since 1992
- Ces Butner, businessman
- Ed Blakely, urban planner, consultant to mayor Elihu Harris
- Maria G. Harper
- Mary King, Alameda County Supervisor
- Audrey Rice Oliver
- Shannon Reeves, head of Oakland NAACP (Republican)
- Hector Reyna, perennial candidate
Brown entered what was already a crowded mayoral field in late October of 1997, instantly becoming the race's frontrunner. A poll published in The Montclarion right before he formally entered the race had showed Brown garnering 47% in a hypothetical race.
Brown identified himself to be an independent, having declared himself to have left the Democratic Party.
Brown was heavily anticipated to win the election.
While Oakland had a weak mayor form of government, Brown was also campaigning to change this. He supported Measure X, a measure on the ballot in November of 1998 which would change the city's model of government to a strong mayor for a period of 6 years. Ultimately, in November, Oakland's electorate voted by a landslide margin of 3 to 1 in support of Measure X, switching the city to a strong mayor system of governance prior to Brown taking office. Years later, in 2004, a referendum permanently extending Measure X later was passed, after failing to pass in 2002, making permanent the city's shift to the strong mayor model of governance.
|Shannon F. Reeves||5,679||6.9|
|Ignacio De La Fuente||5,509||6.7|
|Mary V. King||4,618||5.6|
|Audrey Rice Oliver||1,245||1.5|
|Hugh E. Bassette||518||0.6|
|Maria G. Harper||329||0.4|
- Bruni, Frank (June 4, 1998). "PRIMARIES '98: THE MAYOR-ELECT; Jerry Brown Wins, but, Hey, No Big Deal". New York Times. Retrieved December 6, 2019.
- Johnson, Chip (April 28, 2001). "Leo Bazile misused son's settlement / Sad end to career of a firebrand / State Bar forces Bazile to leave law". SFGate. Retrieved December 8, 2019.
- "Mayor; City of Oakland Voter Information". Smart Voter. Retrieved December 8, 2019.
- "Ces Butner President, Port of Oakland". www.bloomberg.com. Retrieved December 8, 2019.
- Mobley, Esther (May 10, 2017). "Who is Ces Butner? Speakeasy's new owner has ties to Anheuser-Busch". SFGate. Retrieved December 8, 2019.
- Johnson, Chip (December 5, 2006). "Oakland urban planner who sought leadership will head New Orleans recovery team". SFGate. Retrieved December 8, 2019.
- DelVecchio, Rick; Writer, Chronicle Staff (August 16, 1998). "Blacks and Brown / That Jerry Brown ran for mayor of Oakland this year was a surprise to many. That Oakland was ready to give him the job is a bigger story". SFGate. Retrieved December 8, 2019.
- "Jerry Brown's No-Nonsense New Age for Oakland". City Journal. 1999. Retrieved December 8, 2019.
- "Hector Reyna never won, but he was no loser". East Bay Times. October 31, 2008. Retrieved December 8, 2019.
- Barabak, Mark Z.; La Ganga, Maria L. (October 29, 1997). "Jerry Brown Enters Race for Oakland Mayor". Los Angeles Times. Retrieved December 5, 2019.
- West, Paul (May 28, 1998). "Jerry Brown as Oakland's mayor? Champion: The idealistic former governor and presidential hopeful has found a city where he can make a difference -- small enough to get things done, big enough to be a national model". Baltimore Sun. Retrieved December 5, 2019.
- "Jerry Brown's years as Oakland mayor set stage for political comeback". San Jose Mercury News. August 29, 2010. Retrieved October 13, 2010.
- DelVecchio, Rick; Holtz, Debra Levi (November 4, 1998). "Measure X Victory for Jerry Brown / Strong-mayor initiative OKd by Oakland voters". SFGate. Retrieved December 12, 2019.
- Svara, James H.; Watson, Douglas J. (2010). More than Mayor or Manager: Campaigns to Change Form of Government in America's Large Cities. Georgetown University Press. pp. 121–138. ISBN 978-1-58901-620-0. Retrieved December 12, 2019.
- "OAKLAND MAYOR". Alameda County. June 11, 1998. Archived from the original on January 3, 2004. Retrieved November 7, 2019.